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Language and leadership skills translate into small business success |
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Ms. Elizabeth Chen, the Executive Manager of Pretti Language, has recently been interviewed by UQ NEWS as a preeminent graduate and entrepreneur.
While Ms. Chen is a specialist in languages and communications, her passion in business and leadership has translated her specialty into a dream job.
It has been great creating this business: the planning, organising, arranging resources and putting it together from scratch, putting everyone together to function as a team and achieve a goal.
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Get your website localised effectively? |
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Website localisation is not simply a fancy name for translating websites. As DePalma pointed out,
"Whether your company translates Web sites, marketing materials or owner's manuals for international markets, the information should be readily comprehensible. That means it should be grammatically correct, spell-checked, unambiguous and fluent. It should be tailored to local cultural mores, expectations, business practices and laws." (Donald A. DePalma, "translation as a competitive advantage")
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Facts and Statistics on Marketing Materials Translation |
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Based on surveys and research conducted by Don DePalma and Common Sense Advisory
Don DePalma is the founder and chief research officer of the research and consulting firm Common Sense Advisory.
"Common Sense Advisory in 2006 to ask over 2,400 consumers in eight non-Anglophone countries about their buying experiences at English-language websites. We weren't surprised to find that they preferred interacting in their language, even for those respondents who spoke some English. For more expensive purchases and things that were critical to their life style – financial services like banking and insurance, for example – content in their own language was critical.”
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